Advertising in myDATA: Google Ads, Meta and Greek providers

The E3 code is the same; what changes is the document type and who transmits it.

Short answer

E3 code: E3_585_015 · Advertising and promotion (Διαφήμιση και προβολή).
Category: 2.3, 2.4 or 2.5; AADE’s table allows all three. 2.5 is for expenses without VAT deduction.
Greek provider (radio, print, an agency): type 1.1 “Sales invoice” or 2.1 “Service invoice”, transmitted by the provider.
Provider in another EU country (e.g. Google Ireland, Meta Platforms Ireland): type 14.3 “Invoice / Intra-community receipt of services”.
Provider outside the EU: type 14.4 “Invoice / Receipt of services from third countries”.

Google Ads and Meta: what changes

The foreign provider does not transmit the invoice to myDATA. Types 14.x are recipient documents: the business itself registers them.
The VAT classification for an intra-community receipt of services is VAT_365 (“Intra-community receipts of services, art. 14.2.a”).
NOT_VAT_295 is not accepted on type 14.1 and 14.3 invoices: AADE answers with error 341.
If the invoice is not registered, it does not appear in myDATA or in the E3 prefill, while the expense is in the books.

What to check

That every monthly Google or Meta invoice has been registered; there is usually one a month per ad account.
Do not leave them under “Other expenses” (E3_585_016): advertising has its own code.

E3 cheat sheet →E3 combination checker →Code 585_016 →

Start with a free check

We check the E3 classifications of 3 of your clients for free and send you a written report of whatever does not fit, within 2 working days. The check only reads, no card.

See what it includes

Sources: AADE myDATA REST API v2.0.2 documentation, the official expense classification combinations table and AADE’s E3 FAQ (13/03/2026). Company names are examples of providers. An indicative guide, not tax advice.